Louise Hay’s initial success came from convincing AIDs and HIV patients that they could heal their illnesses using the mental processes that she herself had allegedly used to cure her vaginal cancer. Out of the many AIDs patients who have followed her over a span of nearly 30 years, it is remarkable that we have yet to hear of a documented case of someone who cured themselves of AIDs/HIV because of Hay’s materials.
Despite the lack of proof behind her work’s validity, Hay has managed to create a media empire, including a successful publishing house and online radio channel. Though the immense success of her business is unquestionable, the many authors she promotes are. She is the publisher of the notorious charlatan Sylvia Browne, former Amway star Jerry Hicks, plagiarist Neale Donald Walsch, and the bogus credentialed Caroline Myss and Doreen Virtue. Regardless of the dubious nature of their careers, she seems to be more concerned about their net worth than she is the authenticity of their teachings. In fact, when asked what she thought of the validity of Sylvia Browne by The New York Times, she even said, “Now don’t ask me that. She’s one of our most popular authors.” It is evident she isn’t willing to hop on Browne’s rocking boat, except to get a little commission out of the cash-cow Browne has created.
On top of her complete disregard for authenticity, she doesn’t even care that many of her author’s teachings do not agree with each other. Take Caroline Myss, for example, who regularly on her radio program dismisses the notion of doing things because they “feel good”. Yet this is a major principle in Jerry and Esther Hicks’ teachings. Myss and the Hickses are all top Hay House authors. Perhaps Hay is far too busy repeating affirmations for wealth and abundance to notice the discrepancy. On the other, more likely hand, she doesn’t care because she is just after a percentage of their sales. I would accuse Hay of being as irresponsible as Oprah Winfrey in her promotion of such garbage, but I actually give Oprah more credit than Hay, believe that she is foolishly buying into the validity of the authors she supports. Hay, on the other, in my opinion, is just after the money and is willing to let whoever manages to weasel their way to the top of the New Age circuit into her home.
With books leaping onto The New York Times Best Sellers list, people purchasing overpriced tickets to her I Can Do it! Conferences, and even more people tuning in to her online radio channel, Hay can easily retire from the responsibility of anyone’s problems that derive from following the pseudoscience of any of her authors’ materials. Now, she can sit back and let the wheels that she has set into motion continue to hypnotize people into believing the alleged validity of New Age philosophy, as borrowed from Dark Age woo. The more I look at Hay’s career, the more I become convinced that she is nothing more than a fragmented avatar of the equally inauthentic founder of Christian Science, Mary Baker Eddy.